Sergey Vladimirovich Chulochnikov is a mastermind and a founder of North-western Motocross Development Center "Aurora" and also he is its head coach. He is a teaching staff faculty graduate of the Lesgaft National State University, a graduate of Saint-Petersburg Industrial Teacher Training College, a multiple medalist at Motocross and Sidecar Motocross Championship of Russia and also a medalist of Quadracyclecross Championship of Saint-Petersburg and Leningrad Oblast, a participant of motocross international competitions. He is a son of Vladimir Sergeevich Chulochnikov who was a Merited Master of Sports of the USSR at sidecar motocross, a multiple participant and winner of international level competitions and a competitions organizer. Besides, Sergey Chulochnikov has been a member of Saint-Petersburg Motocross Commission since 2012. Saint-Petersburg Motocross Federation awarded the title of the city best organizers to him and Vladislav Grichenko in 2013.